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THE NORMATIVE COACH
“For when the One Great Scorer comes to write against your name,
He marks not - that you won or lost -
but how you played the Game.”
- Grantland Rice
THE BOOK
 This Book Will Change the Way You Coach Your Team!
Athletic competition has always been known for building character and
teaching life lessons that serve athletes long after the final whistle.
Unfortunately, the culture of sports today, presents coaches with a more
difficult challenge that goes "Beyond the Xs and Os" - that is, trying to
build a winning program while dealing with the many social problems that
athletes bring to the team.
The Normative Coach is a unique model that will
show you just how to do this!
 This book is not so much about coaching as it is
organizational culture change. Your team has an informal or,
normative culture that dictates “how we do things around here,” and it is
reinforced through player peer pressure. If, as a coach, you don’t know
how to create and manage your team’s culture, you will be enslaved by it
rather than its’ architect. Grounded in an organizational “culture change”
business model, you will learn the Normative Leadership System that
will enable you to create the culture you want on your team.
THE PROGRAM
Put everyone “on the same page!” Normative Coach seminars can be conducted for:
* Your Coaching Staff
* Your Team (Coaches and Players)
* Your Athletic Department
Seminars are tailored to fit your specific needs and budget.
Click here for additional references
Coming Soon!
THE NORMATIVE ATHLETE
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